Reimagining Audience Data in the TYA World
Think robust TYA audience research is beyond your reach? Think again. Find out how leading TYA companies across the country are collecting and using audience data to better understand their audiences and talk about their impact. What can data do for you?
What is the role of audience feedback for TYA companies and artists? How can audience data help us better understand those we serve and how our work impacts them? What can data look like, and how can it be collected and analyzed? Drawing from his experiences as both an audience researcher and TYA artist, Sean Fenton of WolfBrown will explore the latest methods for collecting and using audience data when working with young audiences. This presentation will include findings from recent research projects with leading TYA companies across the country.